In July 1994, Barron's ran an article on the newly independent bank, Lehman Brothers. The story was written by Cheryl Strauss Einhorn, an award-winning journalist and wife of David Einhorn.
The article, titled, "Lehman Brothers -- Regaining Glory" questioned whether Wall Street would ever come to respect the bank's gilt-edged reputation as an independent company after being spun off from parent, American Express, only a few months before.
13 years after Barron's published this piece on Lehman by Cheryl Strauss Einhorn, David Einhorn announced publically that he was short Lehman's stock after finding discrepancies between the firm’s latest financial filing and what had been discussed during its conference call about that filing. Around a year later Lehman Brothers filed for bankruptcy, and igniting the 2008 financial crisis.
Lehman Brothers -- Regaining Glory
"Can the fabled investment house Lehman Brothers ever regain its past glory? Lehman built up its gilt-edged reputation over the past century and a half by financing such American success stories as American Airlines, Campbell Soup and Hertz. But since Lehman was spun off by American Express a few months ago, Wall Street has clearly expressed doubts about the firm's prospects..."
Wall Street immediately turned its back on Lehman following the group's spin-off from American Express. From an IPO price of $15 per share, Lehman plummeted to $10 and missed second-quarter earnings expectations. A net income of $13 million or 11 cents per share for the second quarter of 1994 was far below the figure of $83 million reported the year before. Lehman had reported losses in three of the four years prior to the interview and was suffering from a downturn in bond trading.
The market has also pushed Lehman's shares down to around 0.6 times book while peers commanded a premium of 30%. Clearly, at the time Wall Street didn't think much of the newly independent Lehman Brothers.
The Barron's article quotes newly appointed Richard S. Fuld Jr., the now infamous chairman and CEO of Lehman. "I understand why people are skeptical of us...For all intents and purposes, we are a new firm. We've done a lot, but we have a lot left to do." Barron's then goes on to take a look at Fuld's turnaround plan. A $200 million cost-saving drive and job cuts equal to 3% of the bank's workforce had taken place, but there was more to do. Lehman led the industry in high costs. During 1993, the bank spent 83% of revenues on compensation, marketing, and other corporate costs. Peers spent around 70%.
Lehman Brothers: Internal battles
Fuld was also charged with rebuilding Lehman's investment banking team, which had been damaged by a number of high-level departures. Barron's notes that during 1993, Lehman's merger team slipped to 11th place amongst its rivals, from fourth position a year before. This performance was, in part, blamed on Lehman's association with Shearson, the American Express brokerage unit that was sold to Smith Barney the year before the Barron's article.
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Lehman Brothers was also fighting internal battles:
"But Lehman still has some internal battles to cope with. One of the most often cited is the clash between Lehman's traders and its investment bankers, a rift that nagged the firm during its decade under American Express, and even before that."
"With the departure of Tom Hill and the naming of Dick Fuld as Lehman's chief executive, however, the traders are firmly in control. Today, investment banking is virtually unrepresented in the top echelons of Lehman's management."
According to Barron's, Fuld stood accused of pouring millions of dollars into Lehman's trading business, with little consideration for investment banking, something he denied:
"He knows that, in the long run, a narrow strategic approach wouldn't make much sense."
Fuld was well aware that Lehman's excessive exposure to trading left the firm vulnerable. So, in an attempt to re-balance operations, Fuld was looking to diversify into underwriting stocks and bonds, especially overseas.
As a result of Fuld's efforts, in the first half of 1994 Lehman was the second largest underwriter of debt and equity issues in the US and fourth worldwide. Lehman had a 60% share in the market for so-called Dragon bonds, securities sold to Asian investors.
And along with underwriting, Lehman Brothers was trying to boost its asset management arm, which at the time only managed $12 billion for investors, making it one of the smaller operations among major brokerages. A week before Barron's published the piece on Lehman, Fuld had pinched a Morgan Stanley's chief of global asset management to add to Lehman's team.
Lehman Brothers: Undervalued
"A lot hangs on Fuld's ability to meet Wall Street's earnings expectations. Lehman could earn around $2 per share this year and $2.50 next, analysts say. For now, most analysts are taking a wait-and-see approach...The Spin-Off Report's [Charles] Ronson has no such hesitation..."
Charles Ronson predicted that further cost-cutting efforts by Fuld, coupled with Lehman's size should persuade the market that the bank is worth at least book value, which was $25 per share.
"That theme is echoed by Seth Klarman, president of Baupost Group in Boston, who recently purchased more than a million shares of Lehman at $16-$18 apiece. Says Klarman "Lehman is a major player in many areas, and despite its spotty record, over time this is a company that will trade up to book value, possibly in the next six to 18 months."
Other buyers of Lehman stock at the time included Fidelity's $6.7 billion Equity Income II fund and Mike Price's Mutual Shares Corp.
The Barron's article ends by questioning Lehman's outlook. Would the firm be acquired by a larger peer, or did it have a bright future as an independent entity? Only time could tell.
For now, it's Fuld's game. One money manager wishes that the Lehman chairman had laid out his battle plan more clearly, including specifics on how much more fat needs to be cut and how various businesses will be developed. As this manager put it, "I keep asking myself, 'what kind of a firm will this become?'"
Despite such misgivings, the money manager bought 300,000 Lehman shares last week at about $15 each.
When a stock looks irresistibly cheap, even critics can't stay away.
The post [From The Archives] Cheryl Strauss Einhorn 1994 Article On Lehman Brothers appeared first on ValueWalk.
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